The Brand Behind the Branding of Me: Part 2

I have always been someone that values emotionally-driven connections. As a self-proclaimed empath (yes, that is annoying of me to say and I’m sorry), I thrive off of relationships where I can understand how the person’s past and personality drives their decisions. 

Cue We’re Not Really Strangers. 

This brand is a curation of every emotional thought I have ever had. The concept of WNRS began as a card game, where players ask progressively more intimate questions to the other player(s). By the end of the game, participants are supposed to feel a deeper connection with the others and have more empathy. 

I have played this game with my roommates, friends, and other people with whom I want to expand our relationship. This game is my love language and my favorite form of bonding. 

WRNS has expanded beyond the game, creating question packs for self-reflection and healthy relationships in all forms. 

They do a great job appealing to their Gen-Z audience. Their marketing relies heavily on Youtube, Tik Tok, and their text reminder service. I personally love it, except for when a random number texts me advice I don’t want to hear out of the blue. 

In a time where technology impedes every aspect of our lives, I value this company for their dedication to “bring more meaningful connections to everyday life.” 

If I ever ask you to play it with me, it means I care about you 🙂

With gratitude,

Olivia

Published by oliviaccohen

My name is Olivia Cohen and I am an Advertising/PR major at UNC-Chapel Hill. Go Heels! My passion for storytelling consumes me, as I am dedicated to learning how to share impactful messages through a variety of mediums. Throughout my education and work experience, I have dabbled in journalism, creative writing, copywriting, and vocal narratives. My goal is to never stop learning. I aim to use my outgoing personality and competitive nature to help companies share their stories in a concise and impactful manner.

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