The Value of Routine

I am someone who really values routines. 

Whether it is celebrating a holiday or doing the same actions every morning, I find that routine has become even more important to me during a time of uncertainty.

At the beginning of the pandemic, I found myself so thrown out of my routines that my mental health plunged. Even months into quarantine, I refused to make peace with the situation and normalize it. 

However, getting over this hump and creating new structure helped me become much happier. Routine allowed me to find normalcy in the most disruptive year of my life. 

Here are some of my favorite new routines I have formed in the last year: 

  1. Writing in a gratitude journal every night 
  2. Spending every Tuesday at Summit Coffee 
  3. Wednesday morning hangouts with my friend Hannah 
  4. Bachelor Monday’s at my apartment 
  5. Creating a new skincare routine 
  6. Seeing my co-workers on Zoom twice a week for meetings
  7. Weekend coffee dates with my dad 
  8. Nightly TV time with my roommates 
  9. Bi-weekly therapy sessions
  10. Filling up my water bottle first thing in the morning 

Although these are small tasks, they create something to look forward to on a daily and weekly basis. 

If anyone has any routines they love or want to suggest, contact me through my website!

With gratitude,

Olivia 

An Ode to the One Direction Fashion Show

For as long as I can remember, creativity has taken a forefront in my household. 

I had the best birthday parties growing up. My parents are notorious for creating amazing gatherings, a manifestation of their innovative minds.

Our family created storylines which influenced decor, attire, food, and activities. The most memorable of my birthday’s to this day is the One Direction  fashion show.

The year that the band One Direction made it big, I became obsessed with five pre-teen boys from the UK. As any 11-year-old would do, I rearranged my entire personality around them. Naturally, they had to be incorporated into my birthday celebration.

My parents combined my love of One Direction and dress up to create my dream party. All of my friends were given one task: create the most ridiculous outfit you can and parade down our stairs (catwalk) to a One Direction song.

Not only did this party produce hilarious pictures, but it reminds me of why I love my major. I began incorporating storytelling into my life from a young age. Even if it was as small as creating a character through a costume, I learned how storytelling can bring people together and create lasting memories.

Thank you to my parents for all they did and continue to do to inspire me. Y’all are the best. 

Some honorable event mentions: My brother’s Jedi Knight training bootcamp, Seal Team 6 parkour party, and the Zoom household items scavenger hunt from the first weekend of quarantine

With gratitude,

Olivia

Weekend in my life: getting vaccinated and other activities

This is my second try at vlogging…

I only said the word excited twice this time and added periods in some of my spoken sentences.

Thank you to everyone who let me record them. I am very thankful for the vaccine and all the people working to produce and distribute it.

Enjoy!

Some links:

Saint Patrick’s Day Desserts

 The Pattern app

I Learned How to Read Again…

Quarantine helped me rediscover my love of reading. 

When I was younger, I used to speed read up to two books a day. Trips to the library were a constant and it certainly made my parents happy.

After spending several months at home, I forced myself to try and read one book per month. As I rediscovered this passion, the timeline quickly became one book every few days.

I wanted to recommend a few of my favorites and kindly ask for suggestions!

  1. “The Power of Now” by Eckhart Tolle 
  2. “A Man Called Ove” by Fredrik Backman
  3. “The Five People You Meet in Heaven” by Mitch Albom
  4. “It’s All in Your Head” by Russ
  5. “The Four Agreements” by Don Miguel Ruiz
  6. “Daring Greatly” by Brene Brown    

If you couldn’t tell, I am a very self-helpy kind of girl and would love to hear recs for these types of books.

With gratitude, 

Olivia

Welcome to Skate Club

Over the past year, I have been trying to come up with new and creative ways to spend my time. After seeing a TikToker  go viral for roller skating, I knew this was a hobby I wanted to pursue. Roller skating has become trendy once again, with brands like Impala making skates in a variety of patterns and colors. 

This was not my first rodeo with roller skates. For my 10th birthday, I got a white pair with light up wheels–perfect for my eccentric personality at the time. Fast forward a decade and here I am, relearning the old tricks I used to practice in my driveway.

During winter break, I took the skates out for a spin on my apartment’s basketball court. Muscle memory came in clutch, since I was able to quickly make up for lost time with a surprising amount of confidence. 

Roller skating has become my favorite way to work out and bond with others. My friend Hannah and I drive at least once a week to an outdoor skating area to practice. Some of my new skills include skating backwards, on one leg, and while crouching. 

It has been fun to pick up this old hobby but even better to share it with people I care about. If you ever want to learn or practice skating with me, send a message on the contact page!

With gratitude,

Olivia

The Brand Behind the Branding of Me: Part 2

I have always been someone that values emotionally-driven connections. As a self-proclaimed empath (yes, that is annoying of me to say and I’m sorry), I thrive off of relationships where I can understand how the person’s past and personality drives their decisions. 

Cue We’re Not Really Strangers. 

This brand is a curation of every emotional thought I have ever had. The concept of WNRS began as a card game, where players ask progressively more intimate questions to the other player(s). By the end of the game, participants are supposed to feel a deeper connection with the others and have more empathy. 

I have played this game with my roommates, friends, and other people with whom I want to expand our relationship. This game is my love language and my favorite form of bonding. 

WRNS has expanded beyond the game, creating question packs for self-reflection and healthy relationships in all forms. 

They do a great job appealing to their Gen-Z audience. Their marketing relies heavily on Youtube, Tik Tok, and their text reminder service. I personally love it, except for when a random number texts me advice I don’t want to hear out of the blue. 

In a time where technology impedes every aspect of our lives, I value this company for their dedication to “bring more meaningful connections to everyday life.” 

If I ever ask you to play it with me, it means I care about you 🙂

With gratitude,

Olivia

ADL Creative

2020 was the year of the pivot. 

This is why I was excited when I found out my friend Ariana Luterman wanted to start a business. One afternoon in August, I saw she was searching for someone interested in working as a creative talent. I reached out and soon ADL Creative  was born.

ADL Creative helps companies expand their digital footprint, enhance their brand and connect with more potential clients. We work hand in hand with businesses to create a customized action plan including website and social media rebranding. 

As the senior creative consultant, I study the culture of our client’s companies to help them rebrand. On a typical day, I run through client’s accounts on a variety of social media platforms including Instagram, Pinterest, Facebook, etc. Ariana and I meet routinely to evaluate our client’s social media and website metrics. 

Our first client was Southwest Teepee Rental, a business specializing in customizable Southwestern-inspired furniture and accessories. We loved learning the ropes and helping expand their online presence. 

Linked is a video discussing more about ADL Creative. If you or anyone you know needs help expanding their online presence, please contact us at info@adlcreate.com

With gratitude,

Olivia

The Brand Behind the Branding of Me

My wardrobe is a walking advertisement for Outdoor Voices.

Outdoor Voices (OV) creates workout clothing and accessories for recreational activities. Not only do I love their products, but I also love their brand messaging.

As a third-year advertising student, I find myself identifying with companies which uphold my values. In a sense, we both share the same “why.” 

On their website, they share their mission statement:

Outdoor Voices is on a mission to get the world moving. We believe freeing fitness from performance starts with having fun and generating endorphins. That’s why we create high quality products for Recreation that make you feel strong, confident, and ready for #DoingThings.

Memorable advertising is all about storytelling–making people feel emotions in correlation with what you are selling. OV puts this effort into all of their narratives. Whether it be their diverse group of social media influencers or hosting Zoom workout classes through their app, OV encourages their customers to participate in activities for the sake of enjoyment, not obligation. 

During the pandemic, I was having difficulty motivating myself to care for my body. With online encouragement from one of their influencers, Ana Coto, I was eventually able to create a routine which improved my mental and physical health. 

I am grateful to OV brand messaging for the way they encouraged me and many others to keep #DoingThings. 

With gratitude,

Olivia 

P.S. Outdoor Voices if you are seeing this please sponsor me 

P.P.S I’m a size small and like exercise dresses

Redefining Lazy

Since the beginning of spring semester, I have spent almost every day trying to be productive. After an extended winter break, I didn’t feel like I could justify slowing down and taking time off.

The on-and-off rainy weather this month has made my friends and I feel anything but motivated. The beginning of midterm season combined with a lack of social opportunities has left us feeling drained–even lazy. 

I can’t help but feel guilty when I spend the day lying in bed or relaxing. It is not my nature to dedicate time to rest when I know there are things I need to be doing, especially during the work week. I’m writing this post as a reminder to myself and those reading that taking time off is beneficial, if not crucial for being the best version of yourself. 

I recently read the book “The 4-Hour Workweek ” by Tim Ferriss. When thinking about this book, I recall a quote which resonates with me. “Doing less meaningless work, so that you can focus on things of greater personal importance, is not laziness.” 

Depending on the day, work and school are not always my highest priority. I am beginning to realize this is acceptable. College is about much more than grades and internships. If anything, teaching yourself to become a well-rounded adult with solidified interests and routines is just as important. 

On that note, I am reminding myself that it is important to occasionally embrace laziness and make it fun.

Here is a list of my favorite lazy day activities: 

Scrolling through Tik Tok 

Drawing in my adult coloring book 

Watching The Bachelor (I am currently in 4/12 place in my bracket contest)

Making any recipe with funfetti

Reading 

Enjoy your week and make sure to relax.

With gratitude,

Olivia 

Weekend in My Life: Vlog Edition

This weekend, I stepped out of my comfort zone and tried vlogging for the first time. Through the final video, I learned two things about myself:

  1. I speak in run-on sentences when I’m nervous
  2. We do a lot of baking in my apartment

This was a fun experiment but I don’t think I will be doing it again.

Links to businesses and items I mentioned:

Tru Deli: https://www.trudeli.com/

Scones recipe: https://nevernothungry.com/toffee-butterscotch-scones/

With gratitude,

Olivia